Head of Commercial Strategy
Richard is a commercial strategy and customer growth specialist, helping businesses sharpen their market positioning and convert ambition into predictable revenue. With deep experience in customer insight, value proposition design, and go-to-market execution, he bridges the gap between strategy and commercial reality.
Richard is known for his direct thinking, commercial discipline, and ability to challenge assumptions without losing trust. At AHOT, he leads the customer and commercial function, ensuring that transformation is anchored in real demand, strong propositions, and measurable financial outcomes for founders and leadership teams